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Buy the Sound, Not the Design: Why Buy Now Records Chooses White Vinyl Covers

Buy Now Records, a music label that receives support from major artists, made the bold decision to switch to clean white vinyl covers nearly a year ago. In this article, we will explore the reasons that led Buy Now Records to make this choice and the benefits it brings.

The Music is the Star:

"The music is the star," the label says. By opting for vinyl covers without graphics, Buy Now Records highlights the quality and style of the music itself. Listeners can fully concentrate on the music without being distracted by flashy artwork or complex designs. This approach allows Buy Now Records to offer a pure and immersive listening experience for their audience.

Simplicity and Elegance:

White vinyl covers are often seen as simple and elegant, which aligns with Buy Now Records' clean and sophisticated identity. By choosing this approach, the label enhances the artistic credibility of its artists and brand. "We are convinced that the quality of the music matters most, and a vinyl cover without graphics reinforces this idea," adds the label.

Buy Now Records

Visual Consistency:

By using white vinyl covers for all its artists, Buy Now Records also reinforces the visual consistency of its brand. Listeners can easily identify the label's recordings thanks to this uniformity, which helps to enhance the brand recognition and awareness. This approach also makes it easier to identify the label's releases, especially on streaming platforms where there can be a multitude of recordings.

Reaching a Wider Audience:

White vinyl covers can help Buy Now Records reach a wider and more diverse audience, especially in the age of modern music consumption. People consume music differently today, through videos on platforms such as TikTok and social media, where artwork often has little importance. The minimalist and streamlined designs of white vinyl covers can attract listeners who may not be drawn to more complex designs. "We firmly believe that this will help our music reach a wider and more diverse audience," concludes the label.


By opting for clean white vinyl covers, Buy Now Records places the music at the forefront and provides a pure and immersive listening experience for its audience. This approach also enhances the artistic credibility of the label and helps to reach a wider and more diverse audience. In short, the choice of white vinyl covers is a wise choice for Buy Now Records, demonstrating that the quality of the music is more important than the visual artwork.


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